Building the Future of Content!

We are revolutionising the global content creation landscape the best way we know, by melding humans with technology. We have started by creating a platform to bring in content creators to fulfil the ever-increasing content needs across domains, genres and boundaries.

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Our Mission

To become the world’s largest content creation and distribution platform for all kinds of content creators and brands.

The creative professionals industry hasn’t significantly changed in the last 30 years. Agencies have predominantly played their conventional roles and the emergence of freelancers has been scattered and unorganised.

We are looking at disrupting the entire content creation industry at scale and creating a stronger, qualitative, and more organized ecosystem for content creators.

We are creating high-quality remote talent workforces across Content Writers, Graphic Designers, Video Makers, Content Strategists, Audio Artists, and we eventually aim to cover each and every creative professional involved in the marketing domain.

Imagine us being able to build virtual marketing teams for any company globally, by providing them a product that solves content operations and gives the client the ability to strategize, create, distribute and manage all their content projects at one place. At the same time, they have the ability to extend their team by being matched with high-quality creators from our talent marketplace for the different projects that they have.

It isn’t long before content becomes so fundamental to individuals and brands alike, that there is a need for buying and selling content on-demand. We want to be that force of change!

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Our Journey

Our story began on a Bangalore PG terrace when Anirudh Singla, our Co-Founder & CEO, conceptualized and felt a need for a managed marketplace platform for content after seeing the broken freelance industry in India firsthand.

Pepper was formally started in a BITS Pilani dorm in October, 2017 with Anirudh Singla and Rishabh Shekhar as its founders. Back then, they ended up writing and editing 100s of articles monthly, managing customer calls, creator issues and setting up the company on their own.

Today, we are privileged to have over 400+ customers and are creating exceptional products around content with more than 30,000+ freelance creators applying to Pepper.

Anirudh cold-emailed 50 publications and got into YourstoryAnirudh wrote for US-Based platforms, earning over 2.5 lakhs in 2 monthsGot selected in YCombinator’s final round. Rejected because of only text-based content2 Co-Founders quit. Anirudh and Rishabh started to pursue Pepper full-time.Conceptualized Pepper with Rishabh and two other Co-FoundersFirst order for 250 articles on automotive content at 10p/word, 10 days prior to the final exams. Completed all the articles themselves earning INR 16,500 for the first time.Approached 80+ Angels and VCs, eventually raising 2.2 Crores in funding, while getting oversubscribed by 2x for the first round.December 2019 - New office & a team of 12 individualsTouched 400+ Customers in September + 30,000+ content creators applying to PepperCrossed $500,000 in disbursements to creators since inception empowering thousands of content creatorsLaunched Graphic Design and Languages as new categories at Pepper!Team of 35+ members, scaling out of Mumbai and on route to building the world’s largest content creation and distribution platformAn ecosystem for hundreds of thousands of creators across various categories & fueling the creator economy.Shifted to Mumbai with a team of 5 people.